If your video has already been created and is not in one of these formats, be sure to convert it before uploading it to YouTube. But then this question remains: but which is the best video format for your YouTube video? YouTube goes on to specify other best practices, which include:. Remember, different platforms cater to different audiences and have different format and length requirements.
Like we said earlier, one size does not fit all. So keep reading to see which video is best depending on the driving factors in your video. With the capacity to store video files, audio files, text, and still images. MP4 delivers high video quality while keeping file size relatively small. Quality is especially high, so MOV will take up quite a bit of space on your device. So all browsers and video platforms supports the FLV format. But not all devices can say the same.
While choosing the best video format for YouTube is important, there are other technical considerations to keep in mind. For the best video format for YouTube, stick to the aspect ratio, which represents length to width. While you can upload videos with other aspect ratios, aspect ratio ensures that your video looks great on mobile devices as well as desktops.
This is especially true if your frame rate is solid, which means somewhere between 30 and 60 frames per second fps. Anything less than 30 fps will appear blurry. For other aspects ratios, like , YouTube will know how to add padding for optimal viewing. The padding is white by default, coming with dark gray as you use the dark gray as using the Dark theme. For satisfying results, do not put black bars or padding bards directly to the videos to enable YouTube to perform its thing, then offering the best viewing experience.
As you generate YouTube videos and get ready to upload them, there might be some technical requirements as well as general best practices you will be careful to order.
Following is other technical requirements you had better take a note to aid in your own channel skyrocket to be successful. The maximum file size you are allowed to upload is GB or 12 hours. Keep in mind that some old videos might last more than 12 hours; however, that cut off is reduced. Stick to the aspect ratio.
You really wish your amazing videos to turn up as users watch if they are watching on mobile or desktop. It is vital on mobile, typically with about 70 percent of views from mobile so that videos can properly scale to make the screen full; hence, making it easy for lots of users to check and engage with. Generate customized YouTube thumbnails rather than making use of screengrabs. When your own videos are uploaded successfully, YouTube will create potential thumbnails automatically; however, they perform this randomly.
Instead, you can take advantage of drag-and-drop design software such as Snappa to generate recognizable thumbnails and uniform. It will assist in making your hot channel become great; a, and build up brand awareness. According to Google, in case your video is bigger than GB, you should try to compress your videos in video editors prior to getting it uploaded to YouTube. This will help ease your video file size but still, keep your video quality become high.
A common way to get a video compressed for YouTube is encoding it by using the H. This process helps you complete the upload process faster. When the upload flow is complete, your video will be available to stream in low resolution, on a wide variety of devices. Higher resolutions, such as 4K or p, can take more time to process. While this happens, your video may appear to be missing higher resolutions for several hours.
When your video is ready to be uploaded to YouTube, the video file type or format also refers to the container and codec that has been used to encode it. Video file containers: Video file containers refers to how the video, audio, and metadata content are organised.
They can also be called a file extension, the most popular ones being. MP4 and. MP4 h. Video file codecs: YouTube also uses file codecs or code to compress and then decompress video files. In fact, certain poor-quality codecs can result in low-quality compression and decompression.
This means that though they can create small video file sizes, the video quality might also be affected. In order to get the best results, YouTube recommends the following upload encoding settings for all videos:. If you try to upload a video to YouTube saved in an unsupported format, you will receive an " invalid file format " error message. To avoid this, you will need to convert your video to a YouTube-friendly file format such as MP4. This can be done using a free online video format converter such as Online Convert.
Adding this vital information will allow your video to be found on YouTube and search engines like Google and Bing. Not sure how to optimize your videos title, description, custom thumbnail, or tags?
Don't worry; we are going to walk you through the process step-by-step in the next section. By default, the longest video that can be uploaded to YouTube is 15 minutes, and you will not have the ability to add custom thumbnails for videos.
However, these default settings can easily be changed. To do so only takes a few minutes and requires that you verify your account. To verify your account go to www. Once completed, you will have the ability to upload videos lasting more than 15 minutes, add custom thumbnails, and live stream. Congratulations, your video has been successfully uploaded. What's the point of spending all the time to develop content, produce, and film a video if once it's posted on YouTube, it gets lost in a sea of content never to be seen by your intended audience?
In this section, we will talk about how to give your newly uploaded videos the best chance of being found on YouTube. YouTube places more weight on the first few words of your title. To use this to your advantage, make sure you front load your main keywords to the beginning of your video title tag. As you can see on the Unleashed YouTube channel , we have front-loaded the main keyword topic that we want our videos to rank for in search. Make sure to add tags to your video to help YouTube better understand what your video is about.
When you do this, limit the hand-full of tags you choose and make sure they are specific to your main topic. Target: Your target keyword goes first. YouTube will place more weight on the first tag, so be sure to use your main keyword first.
Alternative: Next, add two or three tags that hold alternative versions of your main keyword term. Use YouTube suggests to find alternatives by adding your main keyword into the search bar. Then look at what suggestions appear, and pick appropriate alternatives. Broad: Lastly, add one or two broad keyword terms about your topic. These tags should include terms around your videos overall industry or topic.
The broad tags provide YouTube with more context about your video. When you upload your video, YouTube will provide a few different screenshots you can use for the preview thumbnail. Don't use them, instead create a custom thumbnail. To make your video stand out from others and the default colors of YouTube black, red, and white.
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