Fuel band how much

Please enter correct email address. Please enter your city. Please enter your address. Click to add your remarks or comments! Add to Cart Back. Earns NikeFuel, a universal way to measure movement for all kinds of activities -Tracks the intensity of your workouts with Nike Sessions -Counts steps, enables sleep tracking and tells time -Displays your progress in real time -Keeps you and your friends motivated through Nike Groups.

Includes two easy-to-insert links. A built-in 3 axis accelerometer measures your motion all day long. The brighter your environment, the brighter your display. Your Nike FuelBand should stay charged for up to four days. Track your active life with revolutionary NikeFuel. NikeFuel is a single, universal way to measure all kinds of activities—from your morning workout to your big night out. This uniquely designed metric applies to whole-body movement no matter your age, weight, or gender.

The smart way to get more active. But it turns out that Nike's corporate DNA may not be so divided. The news last week that Nike had fired a majority of the team responsible for development of its FuelBand device -- reported first by CNET on April 18 -- made clear that a wrist-worn fitness tracker had outgrown its place in Nike's lineup.

Whether the FuelBand didn't meet expectations or simply lost its purpose, Nike proved willing to jettison that arm and grow another, a move that hardware-centric wearables companies like Fitbit, Jawbone, Withings, and Garmin can't afford to make.

It's also evidence that Nike, as a sportswear company first and foremost, sees other avenues outside tech hardware as viable ways to grow its business.

To be clear, Nike isn't closing the doors of its 4-year-old, tech-focused Digital Sport division or making drastic moves like pulling the FuelBand SE off store shelves.

The second-generation FuelBand, released in November, will still be sold and will receive application support for "the foreseeable future," with updated colors as well, Nike said last weel. However, the company let go as many as 55 engineers and other hardware and manufacturing specialists who oversaw the development of future wearable hardware -- including a slimmer FuelBand slated for the fall, a person familiar with the matter told CNET.

Nike has never disclosed sales figures of either of its FuelBand models. Fitbit had the lead, capturing 67 percent of sales at brick-and-mortar and large e-commerce retailers, while the FuelBand accounted for 10 percent. But the decision to downsize its hardware team may not have been as much about the money -- the FuelBand was never expected to move the needle on Nike's bottom line -- as it was about what the device brought Nike's brand, and what role its served going into an Apple-Google showdown, analysts say.

While it's unclear exactly what is going on internally at Nike's Digital Sport division -- the company has yet to publicly acknowledge a winding down of its hardware efforts -- one thing is certain. Nike is a sportswear company that sells some technology, not the other way around. It is, 'What can we do to enhance our brand and enhance the customer experience?

Instead, as at most large companies these days, technology is a necessary presence in the corporate expansion toolkit. And while the wristband won't be remembered as a sales juggernaut, its importance as a transformative product can't be understated. Essential reading : How does a fitness tracker work? It might have launched after the first ever Fitbit , but this was the fitness tracker that got people comparing Fuel Points, even though no one ever really knew what Nike's metric meant or how it was calculated.

Yet it was exciting. While every device reports back on your activity, this was the first time we'd experienced that insight. It felt personal, refreshing… revolutionary. Yet it wasn't even close to perfect.

You could sit at your desk waving your hand to ramp up your score and that built-in micro USB charging port felt like the genius moment from Nike until it stopped working and you had to get replacement after replacement. While the original Jawbone UP was quietly snaring tech enthusiasts embracing a new era of the quantified self, Nike was putting a globally recognisable face on the movement.

That did more to raise the profile of fitness trackers than any of the others combined. Beyond the hype, the Nike FuelBand was a solid, well-conceived first generation product, while the underpinning concept of Nike Fuel — a brand new currency for the exercise tracking — helped to change the game for the better. In the early days, trackers were essentially pedometers on a rubber band. If you weren't stepping it, you weren't getting credit for it at least without inputting the data yourself.

The FuelBand allowed you to accrue fuel for movement as well as steps. Other activities like yoga, weightlifting, cycling and cross training too could be quickly calibrated, albeit with varying degrees of success. Heck, even if you were rolling out pastry, or curling your bicep to facilitate the secure transportation of beer into your mouth, you were racking up the Nike Fuel.

Essential reading : Fitbit Blaze review.